Social Media Strategy Building

Hustle and Motivate Marketing is always trying to update our clients on how to engage in the social media world.  Now more than ever, entrepreneurs rely HEAVILY on social media.  Social media has become an essential part of any marketing strategy.  Companies like Lolly Wolly earning 11 million dollars, as well as FASHIONNOVA earning 400 million dollars in 2019…making social media a money pot for entrepreneurs. We have written list of strategies to use to help boost your social media presence.

Research Who Your Audience Is

Once you find who your target audience is, then you’re in a better position to build your digital content at a quicker rate.  Often times, us entrepreneurs are excited by our ideas and we rush them out there without knowing who our audience truly is.  Then, we have to go back and figure that out to gain more of an audience.  Marketing to the wrong audience can be both expensive and time consuming.  Don’t get discouraged if that happens…we have all been there.  That is why taking time to research who your target audience is, can be be very beneficial to your business.  Here are some tips on what to look for when trying to nail down your target audience.

• Location
• Gender
• Age
• Income Level
• Ethnic background 

Recognize What Your Audience Wants

Knowing what your audience wants is a very crucial tool to growing your business.  An audience is always looking for something.  On a weekly basis, you should be able to pinpoint who and what your audience will engage with. By learning more about the consumer you will be able to build your following faster. You want to figure out the perfect time to post content for the week. Everyone has a peak time where there social media followers engage with them most. After you find the perfect time to post, you should find unique content that will pull the followers in.

Connect with your Audience

The NUMBER ONE RULE when it comes to building your business on social media, is to connect with your consumer. Building a relationship will help you learn what is working for your business. If your consumer is loving the product then they will do anything to show that business love. Word of mouth, is always going to be how business survive.  Social media takes word of mouth, and enhances it by 1,000%. Businesses thrive on the connection that the consumer has with the brand.  If you feel connected to someone, then you are going to trust their opinion and give it a try.  The more consumers hear or see something, the more they are going to want to try it (buy it). This will lead to new followers coming to your business and/or social media page.  Here are some tips on how to connect with your audience.

• Create Conversation
• Respond to comments
• Post Daily

The benefits of having a presence on social media can be limitless.  Social media helps create brand awareness, increase trafficking to your site, raise conversation rates,  improve customer experience and heighten brand loyalty.  It is hard to balance engagement with selling, so it is best to keep the sales tricks to a minimum.  People want to feel like they are making the choice themselves. When building your social media strategy, it is best to know who your audience, what they want and be sure to connect with them  as well.

Published By Trey Davis & Timiesha Pruitt