“Know what you want first. Once you figure that out, make no excuses to why you can’t get it done. You may have to spend some money to learn some things but the lessons are always worth it,” is the advice owner Alex of Ness Culture has for his fellow entrepreneurs.  After receiving a custom made t-shirt from his friend that said GREATNESS on it, at his most recent video shoot…owner Alex was inspired to start Ness Culture.  Ness Culture is a clothing movement started in 2019.  Ness Culture translated, means Action of the People.  “It was honestly like an epiphany one day looking at one of my favorite shirts. Ness Culture translated means Action of the People. That’s what I want my brand to represent. With the internet everybody knows everything, all you have to do is ask Google…but what will you do with this knowledge? None of it means anything without any action,” says Alex.  COVID-19 hit this year and nudged already entrepreneur Alex to push this brand harder.  The goals in his mind for this year is, “start making socks, underwear, and designer ness culture belts. Along with the street attire we already offer.”  Alex knew he wanted to be an entrepreneur when he came into the adult years in his life, and now owns four businesses.  “I’m finally getting my website up along with getting my first rendition of socks made and probably sweaters that should be ready by the beginning of February,” says Alex.  Be sure to follow Ness Culture on Instagram Alex and stay on the lookout for their upcoming merchandise dropping as soon as February.

Why did you chose your company name / What does it mean to you?

It was honestly like an epiphany one day looking at One of my favorite shirts. Ness Culture translated means Action of the People. That’s what I want my brand to represent. With the internet everybody knows everything, all you have to do is ask Google…but what will you do with this knowledge? None of it means anything without any Action.

What are your goals for your company for the new upcoming year?

I want to start making socks, underwear, and designer ness culture belts. Along with the street attire we already offer.

What Inspired you to start your company?

The first video that I shot for the last music album I put out…my friend made me a custom t-shirt.  The t-shirt said GREATNESS on it.  I loved and it inspired me to start my company.

Did you always want to be an entrepreneur?

Actually I have been an entrepreneur for most of my adult life. I have a recording studio and I own two other small businesses as well.

Words of advice you would give to someone getting into your field

Know what you want first. Once you figure that out, make no excuses to why you can’t get it done. You may have to spend some money to learn some things but the lessons are always worth it.

What is the message you want to deliver to people?

That collectively we have everything that we need to thrive as a people. With everything going on in the world, now is the time to apply every skill and all the knowledge that we have to flourish for not only us but for our future generations.

 How long have you been in your craft?

Actually just got started in 2019.

Any upcoming events or releases we can include?

I’m finally getting my website up along with getting my first rendition of socks made and probably sweaters that should be ready by the beginning of February.

Published By Trey Davis & Timiesha Pruitt